My design journey started with a simple instinct: seeing structure where others saw complexity. Shaped through technical and engineering drawing during my Civil Engineering university degree, it evolved into a career focused on simplifying systems and designing products that scale.

Today, I design product experiences and shape product decisions by bringing structure to complex systems. My work spans both established and growing products, with a focus on refining core flows, improving usability, and balancing user needs, business goals, and technical constraints.

I’ve led design across multiple products, contributing from early exploration through to shipped solutions used by real customers. My work sits at the intersection of product, engineering, and business, aligning teams, shaping direction, and ensuring what gets built is both usable and viable.